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Mission

 Solve the root cause of humanity’s greatest challenges with committed 99%+ profit sharing.

problem

A shareholder first and wealth accumulation culture.

Solution

Aligning moral and financial incentives. 

Why Now?

Toxic Social Media

No Corporate Accountability

A Demand for More Love

Icon

An affirmation and tribute activating higher values.

I

Individuality and independence from group think and identity politics.

Activate

Bring to life.

Love

The greatest force for good.

Unity

Activate combines the best aspects of contrasting ideologies, a free market solution with maximum social benefits.

Courage

The Purple Heart is one of the highest awards for courage and sacrifice.

Education

Purple is the color of schools whose excellent education helped create the company and should be a universal right.

iactivate unity courage education love

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The icon patch promotes 99%+ profit sharing in fashion and promotes sustainability by giving pre-owned items new life and greater purpose.

Founder

 iactivatelove is the product of one person to demonstrate the power of individual action, allow for 99%+ profit sharing and not be beholden to gate keepers and startup financing practices that enrich investors and reinforce inequality.

(Follow on Activate)

Karim immigrated from Algeria to NYC at age 8 speaking no English and with the help of his public school teacher mother quickly tested out of the ESL class. Within three years Karim qualified for and passed an entrance exam admitting the top 1/4 of 1% to Hunter, the top public school in America according to the Wall Street Journal. Notable school mates include MSNBC news anchor Chris Hayes and entertainer Lin-Manuel Miranda. With a passion for sports, Karim was a basketball, soccer and athletics varsity athlete at Hunter, notably placing second in NYC in the High Jump. 

After Hunter, Karim earned a bachelor’s degree with honors from the NYU Stern School of Business, during which he also completed a diploma at Sciences Po Paris. After some work experience, Karim returned to NYU for a MBA in a dual degree program with HEC Paris. Karim was also a standout athlete in college; as a freshman he placed first in the High Jump at the Yale Invitational, set a NYU record in the Pentathlon as a sophomore that still stands, was named Conference Athlete of the Week several times and received the NYU Roberto Clemente Student Athlete Award. At Sciences Po Paris and HEC Paris, Karim captained both basketball teams to tournament championships. 
 

Karim began his career in Equity Research at UBS Investment Bank, followed by other financial service experience in Paris and London at companies such as, GE, McGraw Hill Financial and Petroineos. Between jobs, Karim played two years of professional basketball in Algeria, with a short stint as a member of the national Track & Field team. After becoming a UK citizen, Karim stepped back from the corporate world to focus on personal endeavors. During this time, iactivatelove took shape to address the global suffering from the covid pandemic, financial crisis, social/political unrest and toxic social media culture. 

“I have been impressed with Karim's amiable demeanor and discipline. Most importantly I have been overwhelmed by his resourcefulness (even when lacking any resources), self awareness, confidence, and persistent curiosity in both intellectual and personal endeavors. He represents a truly valuable asset for the Stern School of Business and a source of personal pride for me. Karim demonstrates the kinds of attributes we in higher education fervently hope to impart to all our students.”
Jonathan White
Jonathan WhiteNYU Academic Dean
“I came to know Karim during his undergraduate years at NYU when our paths began to cross on a regular basis. I managed to establish friendships each year with a number of varsity athletes. Amongst them was Karim who was always very polite and soft spoken. He is a young man who conveys the qualities of strength and dedication, warmth and sincerity, intelligence and discipline. I recommend him highly.”
Andrew Schaffer
Andrew SchafferFormer 30+ Year NYU Senior Vice-President, Secretary, General Counsel and NYPD Legal Affairs Deputy
"Karim’s major strengths include strong analytical abilities and excellent initiative. He is a highly motivated team player with a “can do” attitude even when faced with difficult challenges. Karim’s interpersonal skills are excellent. He is always ready to assist others and “go the extra mile.” Karim is also mature beyond his years and always conducts himself in a highly professional manner."
Ronald Barone
Ronald Barone30+ Year Institutional Investor All-Star Analyst and former UBS Investment Bank Managing Director
“Karim is bright, energetic, interested and intelligent. He actively explores the implications of ideas that are offered to him. In particular, I think both his ability to think and the way he thinks is quite powerful. I also think that his relaxed, modest and charming behavioral style distinguishes him from others. I recommend him strongly and without reservation.”
Professor Dubar
Professor Dubar30+ Year NYU Professor of Management
“Thank you for sharing with me your ambitious plans for a start-up which funds the NHS, the police and key workers etc. You certainly have been busy and have some tremendous and well-intentioned plans.”
Sir David Amess
Sir David AmessFormer UK Member of Parliament for 38 Years
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